Hasbro and the NFL launch a collaboration featuring Transformers x NFL action figures.

      Hasbro has officially announced its partnership with the National Football League to launch the Transformers x NFL collaboration, which features a series of transforming action figures that transition from football helmet to robot mode. This range includes the officially licensed robot characters Dallas Cowboys Starblitz, Pittsburgh Steelers Steelsmash, Green Bay Packers Tundra Prime, and Kansas City Chiefs KC-59.

      “Collaborating Transformers with the NFL is an incredibly thrilling milestone as we look for strategic and innovative ways to expand the franchise,” said Tamara Grindrod, Global Play Leader for Action Brands at Hasbro. “Transformers continues to offer a …MORE THAN MEETS THE EYE experience for fans through epic storytelling, toys, and more. This recent partnership is a fantastic example of how we are connecting new and enthusiastic fanbases with our iconic characters.”

      The initial wave of Transformers x NFL figures can now be pre-ordered through Hasbro Pulse, priced at $24.99 each; check them out here…

      Experience the incredible blend of TRANSFORMERS robots and the NFL with the TRANSFORMERS Dallas Cowboys Starblitz toy! This 5.5-inch figure changes from a robot action figure to football helmet mode in 23 steps. With detailed poseability and accessories like a mini football for the figure to hold and a mini helmet that the robot figure can wear, this exceptional collaborative action figure is a great addition to any TRANSFORMERS or NFL collection. Look for additional TRANSFORMERS collectible toys (each sold separately, subject to availability) featuring beloved characters like Optimus Prime, Bumblebee, Megatron, and others to build a lineup that is — More Than Meets the Eye.

      Experience the incredible blend of TRANSFORMERS robots and the NFL with the TRANSFORMERS Pittsburgh Steelers Steelsmash toy! This 5.5-inch figure changes from a robot action figure to football helmet mode in 23 steps. With detailed poseability and accessories like a mini football for the figure to hold and a mini helmet that the robot figure can wear, this exceptional collaborative action figure is a great addition to any TRANSFORMERS or NFL collection. Look for additional TRANSFORMERS collectible toys (each sold separately, subject to availability) featuring beloved characters like Optimus Prime, Bumblebee, Megatron, and others to build a lineup that is — More Than Meets the Eye.

      Experience the incredible blend of TRANSFORMERS robots and the NFL with the TRANSFORMERS Green Bay Packers Tundra Prime toy! This 5.5-inch figure changes from a robot action figure to football helmet mode in 23 steps. With detailed poseability and accessories like a mini football for the figure to hold and a mini helmet that the robot figure can wear, this exceptional collaborative action figure is a great addition to any TRANSFORMERS or NFL collection. Look for additional TRANSFORMERS collectible toys (each sold separately, subject to availability) featuring beloved characters like Optimus Prime, Bumblebee, Megatron, and others to build a lineup that is — More Than Meets the Eye.

      Experience the incredible blend of TRANSFORMERS robots and the NFL with the TRANSFORMERS Kansas City Chiefs KC-59 toy! This 5.5-inch figure changes from a robot action figure to football helmet mode in 23 steps. With detailed poseability and accessories like a mini football for the figure to hold and a mini helmet that the robot figure can wear, this exceptional collaborative action figure is a great addition to any TRANSFORMERS or NFL collection. Look for additional TRANSFORMERS collectible toys (each sold separately, subject to availability) featuring beloved characters like Optimus Prime, Bumblebee, Megatron, and others to build a lineup that is — More Than Meets the Eye.