Watch: Brady Corbet directs Robert Pattinson in a 1664 advertisement, filmed by Lol Crawley.
Following the start of his feature directing career with Robert Pattinson in The Childhood of a Leader, Brady Corbet has collaborated with the actor once again. Between the projects The Brutalist and his upcoming X-rated, era-spanning drama, Corbet has managed to pay the bills by directing Pattinson in a new advertising campaign for 1664 Blanc, the French beer brand, with cinematography by his regular partner, Lol Crawley.
In the advertisement, Pattinson portrays three different characters: “a modern minimalist, an avant-garde artist, and an eccentric older ‘dandy,’” according to the official description. “Each character is utterly convinced they represent the height of good taste. As their worlds intersect and their confidence grows, the tension rises – until one undeniable truth is revealed: 1664 is Unquestionably Good Taste.”
Pattinson remarked, “Collaborating with 1664 has been invigorating because the work possesses a distinct sense of style and humor. I was attracted to the concept of embodying characters who are fully certain of their correctness. Taste is such a personal matter – everyone believes they have figured it out. The enjoyment of the film lies in observing that certainty unravel and examining just how subjective Good Taste is.”
Corbet shared, “It was a pleasure to spend a few days creating this film for the fantastic team at 1664, alongside my long-time collaborators Robert Pattinson and Lol Crawley, in addition to my exceptional team at Magna.”
The campaign is set to launch right before Pattinson’s latest films, Kristoffer Borgli’s The Drama, for which our review can be found here, and you can view the advertisements below.
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After starting his feature directing career alongside Robert Pattinson in The Childhood of a Leader, Brady Corbet has collaborated with the actor once again. In the interim between The Brutalist and his upcoming X-rated, multi-century drama, Corbet has managed to cover expenses by directing Pattinson in a new advertisement campaign for 1664 Blanc, the French brand.