Mattel brands come together for Mattel Match: Toybox Unlocked.

      This year marks Mattel’s 80th anniversary, and to commemorate eight decades of entertainment and inspiration, Mattel is collaborating with developer Uken Games to introduce Mattel Match: Toybox Unlocked to mobile players. This new free-to-play matching game will combine all of Mattel’s iconic brands into a tidy digital format.

      In Mattel Match: Toybox Unlocked, players can look forward to encountering renowned brands such as Hot Wheels, Barbie, Fisher-Price, UNO, Thomas & Friends, Masters of the Universe, and many others.

      Players will embark on a delightful journey through a range of uniquely themed levels packed with puzzles, allowing them to match characters, toys, and items from Mattel while rummaging through a messy toybox to find sets of three before time expires. As players advance, they will uncover both new and familiar items, unlocking deeper layers of Mattel’s toy universe.

      “Uken is thrilled to collaborate with Mattel on this iconic mobile matching game that seamlessly integrates your favorite Mattel brands with this unique and challenging gameplay style,” stated Chris Ye, Co-CEO of Uken Games. “I am eager to see players filling their digital toy boxes with beloved toys like Barbie, Hot Wheels, and UNO among many others featured in the game.”

      Mattel Match: Toybox Unlocked is currently in a soft launch phase in the Philippines and Canada, with a full launch planned for later this year.